TITLE

BrandCapsule: CLEANLINESS RULES IN BRAND UNITS

PUB. DATE
September 2000
SOURCE
FoodService Director;09/15/2000, Vol. 13 Issue 9, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a chart featuring the findings of a research which concluded that fast-food customers care more about cleanliness, taste and accurate orders than friendly and speedy service.
ACCESSION #
3610468

 

Related Articles

  • RONALD MACDONALD: A MONSTER IN A CLOWN SUIT?  // Consumers' Research Magazine;Aug2003, Vol. 86 Issue 8, p41 

    Focuses on a Gallup poll released in July 2003, which asked whether the fast food industry be held legally accountable for the rising rates of obesity and obesity-related illnesses in the U.S. Views of McDonald's and other lawsuit opponents on eating Big Macs or Double Whoopers with super-sized...

  • Why customers choose a fast food restaurant.  // Restaurant Hospitality;May94, Vol. 78 Issue 5, p147 

    No abstract available.

  • Fast-food foraging. Dolliver, Mark // Adweek Western Edition;12/09/96, Vol. 46 Issue 50, p16 

    Focuses on a survey by Advo Inc. on factors considered by consumers in choosing one fast-food restaurant over another. Convenient locations as top consideration; Factors affecting customer loyalty; Type of food involved.

  • Scrambling for business. Tasoulas, Mary Ann // Restaurant Business;05/15/99, Vol. 98 Issue 10, p85 

    Presents the menus offered by various fastfood chains in the quickservice breakfast service segment. New breakfast item of Dunkin' Donuts called Omwich; Winchell Donut House's World prototype in California; Winchell's dual-brand concept with Blimpie; Bagels from New Wold Coffee & Bagel's...

  • Rise and shine: QSR operators wake up to burgeoning breakfast opportunities. Strauss // Nation's Restaurant News;11/01/99, Vol. 33 Issue 44, p103 

    Reports on the strategies of quick serve restaurants to gain revenues from breakfast customers in the United States. Competition with coffee operators for the breakfast market; Monitor of consumer behavior for the evaluation of marketing trends; Availability of opportunities for repeat customers.

  • Wok & Roll sushi drive-thru chain is rockin' in Colorado. Ruggless, Ron // Nation's Restaurant News;03/20/2000, Vol. 34 Issue 12, p90 

    Reports on the excellent business activity enjoyed by Wok & Roll Teriyaki chain in Boulder, Colorado. Emergence of the drive-thru sushi bar foodservice concept as competition for fast-food restaurants; Alternative to conventional sushi bars; Target markets; Growth targets and strategies.

  • Fast casual, new category combines speed and quality.  // Westchester County Business Journal;04/30/2001, Vol. 40 Issue 18, p16 

    Presents a study on fast casual diners by King-Casey Inc. in the United States. Ignorance on the meaning of restaurant category; Reasons of eating at a fast casual restaurant; Factors influencing the choice of fast casual restaurants.

  • Church's and Pollo Tropical to add restaurants. Rosa, Taina // Caribbean Business;7/25/2002, Vol. 30 Issue 30, p53 

    Reports that fast food chains Church's Fried Chicken and Pollo Tropical will together add 15 stores in Puerto Rico by the end of 2003. Outline of the firms' expansion plans; Target markets.

  • Move over, Big Mac. Fast Food is getting a face lift.  // Nation's Restaurant News;04/16/2001, Vol. 35 Issue 16, p45 

    Reports on improvements among fast food restaurants in the United States. Introduction of sophisticated cooking equipment, food items and concepts; Emergence of the fast casual concept in serving food; Sampling of innovative fast food restaurants and their range of menu offerings.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics