Cosmo facelift for Clarins

Mistry, Bhavna
June 1997
Marketing Event;Jun97, p24
Focuses on the strategies of upmarket cosmetics brand Clarins to raise brand recognition among younger consumers at the 1997 Cosmopolitan Show. Concentration on personal service and advice from trained consultants on the stand; Creation of an assisted self-service area where customers could choose the products without assistance; Clarins' involvement in a Heart Radio promotion for the show. INSET: Exploiting brand equity..


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