TITLE

PG Tips' pyramid sell

AUTHOR(S)
Acland, Holly
PUB. DATE
June 1997
SOURCE
Marketing Event;Jun97, p21
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on PG Tips' three-dimensional pyramid tea bag designed to counter consumer skepticism on its products. Tea bag as the crowning achievement of a four-year research program; Promotion of the tea bag through roadshows; Company's plans to phase out the standard square bags to make way for the pyramid tea bags.
ACCESSION #
361040

 

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