Sponsor firms call for caution
- Corralling tobacco's sports ties. // Advertising Age;4/22/1991, Vol. 62 Issue 17, p22
Offers views on the issue of banning the sponsorship of sporting events by tobacco companies in the U.S. as of April 1991. Opinion on the tobacco and sports relationship; Response of cigarette opponents to the issue; View of the tobacco marketers on the promotional side of the business.
- Tobacco Sponsorship: Spectator Perceptions at an LPGA Event. Danyichuk, Karen E. // Sport Marketing Quarterly;2000, Vol. 9 Issue 2, p103
The opinions of government, health activists, and sport organizers toward tobacco sponsorship of sporting events have been widely discussed and debated. This paper contributes a new perspective to the debate by providing input from spectators at a major sporting event. Four hundred spectators...
- Inhaling and Accelerating: Tobacco Motor Sports Sponsorship in Televised Automobile Races, 2000-2002. Morrison, Margaret; Haygood, Daniel M.; Krugman, Dean M. // Sport Marketing Quarterly;2006, Vol. 15 Issue 1, p7
This paper investigates auto racing sponsorships by cigarette manufacturers from 2000-2002 and builds on earlier work which found that by using event sponsorships tobacco companies enjoyed significant television exposure for popular cigarette brands. We examine cigarette sponsorship of televised...
- F1 defies ban on tobacco sponsorship. // Marketing Week;7/29/2004, Vol. 27 Issue 31, p7
Reports on the reaction of anti-cigarette campaigners on the sponsorship negotiations between Formula One (F1) and tobacco companies. Number of tobacco companies to have approached F1; Intention of F1 to end its involvement with tobacco; Abandonment by F1 of its commitment to be free of tobacco...
- Sport Sponsorship. // Journal of Sport Management;May1995, Vol. 9 Issue 2, p227
This article focuses on the sport sponsorship in the United States. Tobacco and alcohol companies' sponsorship of sport is prevalent in the country. However, given the link of these products to health-related issues, it seems contradictory to associate the brand names of these products with...
- Fishing for Sponsorships. Stotlar, David // Sport Marketing Quarterly;2001, Vol. 10 Issue 1, p57
Presents tips on how to get corporate sponsorships.
- WILL MUIRHEAD ON: Sports sponsors' new game. Muirhead, Will // Ad Age Global;Mar2002, Vol. 2 Issue 7, p15
Focuses on the decline in corporate sport sponsorships as of March 2002. Cost consideration; Increase in sophisticated techniques for ambush marketing; Use of the Internet by sports sponsors.
- Sponsors' Asian gamble. Dignam, Conor // Ad Age Global;Mar2002, Vol. 2 Issue 7, p24
Talks about the corporate sponsors for the 2002 World Cup soccer tournament. Total number of sponsors; Partners from Korea and Japan; Main concern for sponsors; Brand positioning of the 2002 World Cup.
- Buying that sporting image. Shanklin, William L.; Kiania, John R. // Marketing Management;Spring1992, Vol. 1 Issue 2, p58
Corporate sponsorship, particularly of sports events, will continue to grow rapidly as marketers seek new ways to build image and awareness and avoid the competitive clutter and audience fractionation of traditional promotion media. New survey data reveal growing enthusiasm and satisfaction with...