TITLE

Converse tours with NBA Jam

PUB. DATE
June 1997
SOURCE
Marketing Event;Jun97, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the European Converse National Basketball Association (NBA) Jam 2000 street basketball tour aimed at tripling Converse's media investment across Europe.
ACCESSION #
361002

 

Related Articles

  • Getting a jump on sneakers. Smith, McPaul // National Geographic World;Nov94, Issue 231, p12 

    Focuses on the development and testing of sneakers at the Converse laboratory in North Reading, Massachusetts. Creation of new styles; Most popular product; Use of computers to learn about feet; Measurements made by technicians using mirrored platforms; Tests done using the flexometer;...

  • One town's tale of sneaker economics. Jonsson, Patrik // Christian Science Monitor;4/17/2001, Vol. 93 Issue 99, p3 

    Reports on the closing of the last Converse All Star sneaker factory in the United States and its impact on the residents of Lumberton, North Carolina, where the plant was located.

  • KA-ONE. KELLY, BEN // Transworld Skateboarding;Nov2011, Vol. 29 Issue 11, p035 

    The article offers information on KA-One shoe from Converse.

  • Converting project done at Kingsley Falls.  // Pulp & Paper;Aug2002, Vol. 76 Issue 8, p15 

    Reports on the completion of investment made by Cascades Conversion Inc., a joint venture company between Cascades Inc. and Sonoco. Components of the investment.

  • Converse will restructure and cut jobs. Laabs, Jennifer J. // Personnel Journal;Jan96, Vol. 75 Issue 1, p12 

    Reports on Converse Incorporated's, North Reading, Massachusetts-based, announcement that it would restructure operations starting in 1996. Effects of poor sales in 1995 on the restructuring program; United States' largest manufacturer of athletic shoes; Nature of restructuring plan.

  • Converse Down South. Reda, Giovanni // Transworld Skateboarding;Oct99, Vol. 17 Issue 10, p194 

    Relates the experience of the author on a skateboarding tour that was sponsored by Converse Inc. in Costa Rica and Venezuela. Description on the spots skated by the author and his colleagues; Activities of the tour.

  • ALL STAR CELEBRATION.  // People;3/3/2008, Vol. 69 Issue 8, p98 

    The article offers an evaluation of One Star Oxfords footwear from Converse.

  • It's gotta be the...fluid? McCallum, Jack; Kennedy, Kostya // Sports Illustrated;12/18/95, Vol. 83 Issue 26, p23 

    Warns that two Converse sneaker styles have been cited as a possible danger because the fluid in them used for cushioning may leak. Converse offering refunds on the RAW Energy and RAW Power basketball shoes; Fluid being the possible cause of athletes slipping and falling.

  • BRANDING NEWS.  // Campaign;2/18/2011, Issue 7, p9 

    The article reports on the move of Converse Inc., Nike-owned trainer brand, has sponsored the 100 Club live music venue in London, England.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics