Measure for measure

Veroneau, Patrick
January 2009
Pharmaceutical Representative;Jan2009, Vol. 39 Issue 1, p17
The article discusses the challenges that pharmaceutical representatives are experiencing because of the measurement of reach and frequency. Reach and frequency is the measurement that tests representative's creativity to define what is considered a call. The changes on the measurement of reach and frequency have resulted hardship to the industry since most grounds of the changes off-limit representatives to achieve the reach and frequency goals that they are being required to meet.


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