Fest, Glen
December 2008
Bank Technology News;Dec2008, Vol. 21 Issue 12, p22
Trade Publication
The article reports on the challenged taken by Chordiant Software Inc. in response to the new banking environment in the U.S. The company is offering a simulation tool that enables banks to monitor how well different offers will meet the customers needs. In connection, a firm provides a new business virtualization system with its decision management platform that can stimulate the impact of such proposed business line changes as credit card offers and incentives.


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