TITLE

TAKING THE GUESSWORK OUT OF GUESSTIMATES

AUTHOR(S)
Fest, Glen
PUB. DATE
December 2008
SOURCE
Bank Technology News;Dec2008, Vol. 21 Issue 12, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the challenged taken by Chordiant Software Inc. in response to the new banking environment in the U.S. The company is offering a simulation tool that enables banks to monitor how well different offers will meet the customers needs. In connection, a firm provides a new business virtualization system with its decision management platform that can stimulate the impact of such proposed business line changes as credit card offers and incentives.
ACCESSION #
36084262

 

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