TITLE

Cutting Back Where It Hurts

AUTHOR(S)
Dolliver, Mark
PUB. DATE
January 2009
SOURCE
Brandweek;1/5/2009, Vol. 50 Issue 1, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the results of research on consumer behavior in the U.S. that was conducted by International Communications Research. The research was conducted in an effort to determine the impact a recession in the U.S. in 2008 was having on consumers' health and prescription drug consumption practices. The research found that 13.5 million consumers who used prescription drugs had found ways to make their medications last longer or were cutting back on them for financial reasons.
ACCESSION #
36039634

 

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