Life Sales Bring Mixed Results in Third Quarter

January 2009
Best's Review;Jan2009, Vol. 109 Issue 9, p57
Trade Publication
The article presents a sales survey report issued by LIMRA International Inc. which shows that new annualized premium for individual life insurance declined in the U.S. by 11 percent in the third quarter of 2008. According to Ashley Durham, analyst for product research of LIMRA, variable life and variable universal life products experienced the steepest declines given the equity market environment. But, term sales remained steady with new premiums flat for the quarter.


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