TITLE

Meet Flo

PUB. DATE
January 2009
SOURCE
Best's Review;Jan2009, Vol. 109 Issue 9, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article announces that Flo, the main character played by actress comedian Stephanie Courtney Knapp in the Superstore campaign by Progressive Corp., has become an icon in helping customers purchase insurance in the U.S. According to spokesperson Leah Knapp, the energetic personality and distinct look of Flo make her a memorable character with viewers. In fact, the company has received positive reaction to the campaign and to Flo.
ACCESSION #
36025509

 

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