TITLE

Firestone's non-Ford customers show little concern over recall

AUTHOR(S)
Chappell, Lindsay
PUB. DATE
September 2000
SOURCE
Automotive News;9/11/2000, Vol. 75 Issue 5893, p47
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on consumer behavior concerning the recall of Firestone tires on Ford automobiles in the United States. Impact of the product recall on the buying attitude of Saturn automobile customers; Implications of the product recall for the entire automobile industry; Confidence of non-Ford customers to Firestone tires.
ACCESSION #
3597265

 

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