Automakers also compete in Olympics--with ads

Halliday, Jean
September 2000
Automotive News;9/11/2000, Vol. 75 Issue 5893, p32
Trade Publication
Focuses on television advertisements by automakers during the NBC's broadcast of the 2000 Olympic games in the United States. Total number of spots by Honda and Acura for the launching of 2001 Civic and MDX sport utility by Acura; Details of the spot for the launching of RAV4 sport utility by Toyota; Launch of Sante Fe, a sport utility by Hyundai Motor America.


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