TITLE

Nissan makes big climb in brand value study

AUTHOR(S)
Cantwell, Julie
PUB. DATE
September 2000
SOURCE
Automotive News;9/11/2000, Vol. 75 Issue 5893, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports survey results on automobile brand value by Strategic Vision, a research and consulting firm in San Diego, California. Recognition of Saturn as the most preferred by customers; Details of the resale value of Saturn; Improvements in the brand value of Nissan And Hyundai automobiles.
ACCESSION #
3597130

 

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