TITLE

BMW banks on Mini's appeal to U.S. baby boomers

AUTHOR(S)
Henry, Jim
PUB. DATE
September 2000
SOURCE
Automotive News;9/11/2000, Vol. 75 Issue 5893, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the worldwide launching of the 2002 Mini Cooper model by BMW. Accounts of the company's target market; Sales forecasts; Details of the automobile's engine; Schedule and place of worldwide public debut.
ACCESSION #
3597128

 

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