Heavy layoffs loom at 1 DCX ad agency

Cantwell, Julie
September 2000
Automotive News;9/11/2000, Vol. 75 Issue 5893, p8
Trade Publication
Focuses on the employee layoffs by FCB Worldwide and BBDO Worldwide, advertising agencies of DaimlerChrysler's Chrysler Group. Efforts of the Chrysler Group in creating one global creative agency, media planning and buying unit; Relevance of the layoffs in promoting efficiencies and cutting costs; Acquisition of Springer & Jacoby by FCB Worldwide.


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