TITLE

Heavy layoffs loom at 1 DCX ad agency

AUTHOR(S)
Cantwell, Julie
PUB. DATE
September 2000
SOURCE
Automotive News;9/11/2000, Vol. 75 Issue 5893, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the employee layoffs by FCB Worldwide and BBDO Worldwide, advertising agencies of DaimlerChrysler's Chrysler Group. Efforts of the Chrysler Group in creating one global creative agency, media planning and buying unit; Relevance of the layoffs in promoting efficiencies and cutting costs; Acquisition of Springer & Jacoby by FCB Worldwide.
ACCESSION #
3597127

 

Related Articles

  • Chrysler Starts Minority Review. Irwin, Tanya // Adweek Eastern Edition;4/1/2002, Vol. 43 Issue 14, p5 

    Focuses on the invitation of DaimlerChrysler for a minority-advertising business in Detroit, Michigan. Specialty on marketing for ethnic groups; Revenue of Chrysler.

  • DaimlerChrysler effect: Media clout, ad agency anxiety. Halliday, Jean; Krol, Carol; Mussey, Dagmar; Sloan, Pat; Wentz, Laurel // Advertising Age;5/11/1998, Vol. 69 Issue 19, p1 

    Reports on the effect the merger between Daimler-Benz and Chrysler Corp. will have on the advertising agencies representing the two companies. Listing of various agencies with ties to the companies; How DaimlerChrysler will keep each company's models separate; Comments.

  • BBDO to set network for global Daimler task. Tylee, John // Campaign (UK);11/10/2000, Issue 45, p4 

    Reports the plans of BBDO to set up a network to handle the global business account of Daimler-Chrysler in Great Britain. Valuation of the account; List of car brands under the BBDO network; Background of BBDO.

  • Henderson to Brand Van in U.S. Coppola, Vincent // Adweek Southeast Edition;4/29/2002, Vol. 23 Issue 18, p3 

    Reports that the advertising agency Henderson Advertising claimed DaimlerChrysler Vans' advertising account. Probable reasons for selecting Henderson to handle the account; Other agency that competed for the account.

  • GlobalHue's work helps it keep DaimlerChrysler ad account. Smith, Jennette // Crain's Detroit Business;8/5/2002, Vol. 18 Issue 31, p3 

    Reports the selection of advertising groups for the multicultural advertising account of DaimlerChrysler AG in New York. Failure of Pass Entertainment in qualifying the selection; Concept of the advertisement; Lists of competing advertising groups.

  • DD, Endless Head To Dodge's Truckville.  // SHOOT;11/16/2001, Vol. 42 Issue 46, p15 

    Presents the television advertisement 'Truckville' promoted by DaimlerChrysler AG in Los Angeles, California. Name of the advertising agency responsible for the production of the commercial; List of television directors involved in the spots; Concept of the advertisement.

  • BDDH reveals Mercedes brand advertising. Hall, Emma // Campaign;05/07/99, Issue 18, p5 

    Focuses on Great Britain-based advertising agency Partners BDDH's launching of its brand advertising campaign for Mercedes-Benz cars. Series of executions based on Janis Joplin's song `Lord, Won't You Buy Me a Mercedes-Benz?'; Utilization of ordinary people singing the song in a variety of...

  • Mercedes kicks off advertising repitch as part of UK audit. Trickett, Eleanor // Campaign;09/17/99, Issue 37, p1 

    Reports that Mercedes-Benz has started auditing its advertising arrangements in Great Britain. Repitching plans for Partners BDDH, Maher Bird Associates and Buckfield Lord.

  • Up Next for Chrysler: 'Right-Sizing' Marketing with More Promos Ahead. Greenberg, Karl // Brandweek;02/05/2001, Vol. 42 Issue 6, p39 

    Unveils the restructuring plans of DaimlerChrysler company which will include a cut on its marketing budget for the year 2001. Decision of the company to cut the number of its workforce; Financial losses of the company since its merger with Daimler-Benz; Details on the media and advertising...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics