TITLE

Vars under the influence?

AUTHOR(S)
Macht, Joshua
PUB. DATE
March 1998
SOURCE
Inc.;1998 Inc. Technology 1, Vol. 20 Issue 4, p61
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on effort of Bill Gates and Microsoft to target the small-business owner after the price of Microsoft's stock took a plunge. The campaign launched to reach small-business technology consultants, systems integrators, Internet service providers, value-added resellers (VARs) and training firms; The enticement through support and training; The risks involved.
ACCESSION #
359614

 

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