TITLE

The Sun and NOTW plan to launch cashback scheme

AUTHOR(S)
Quilter, James
PUB. DATE
November 2008
SOURCE
Promotions & Incentives;Nov/Dec2008, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plan by British newspapers "The Sun" and the "News of the World" to launch their own cashback offer, which is based on the GreasyPalm scheme. It states that cashback sites have grown popularly as online loyalty schemes have multiplied. It cites that the business model for such loyalty sites has the objective of rewarding consumers who purchase through member retailers with cash. The newspapers are also preparing to give the scheme an editorial push.
ACCESSION #
35948921

 

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