TITLE

the Guide

AUTHOR(S)
Beal, Barney
PUB. DATE
December 2008
SOURCE
Enterprise Innovation;Dec2008/Jan2009, Vol. 4 Issue 6, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the use of Web 2.0 and customer-relationship management (CRM) return on investment (ROI) about spending in an economic recession. It states that such technologies have been seen to create closer customer relationships and the potential for profits. However, Enterprise 2.0 has been referred for collaboration and productivity application vendors that suggests prices including commoditization and bundling of Web 2.0 tools.
ACCESSION #
35935211

 

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