the Guide

Beal, Barney
December 2008
Enterprise Innovation;Dec2008/Jan2009, Vol. 4 Issue 6, p34
The article discusses the use of Web 2.0 and customer-relationship management (CRM) return on investment (ROI) about spending in an economic recession. It states that such technologies have been seen to create closer customer relationships and the potential for profits. However, Enterprise 2.0 has been referred for collaboration and productivity application vendors that suggests prices including commoditization and bundling of Web 2.0 tools.


Related Articles

  • How to define the real benefits of CRM. Welsh, Ray // Computer Weekly;1/17/2002, p18 

    Comments on the benefits of customer relationship management. Importance of CRM technologies on customer-focused organization; Debate on the return on investment capabilities of CRM; Approach on the development of return on investment program.

  • No getting off the hook. Taylor, David // Computer Weekly;3/14/2002, p48 

    Focuses on the importance of customer perception management among the information technology suppliers and recruitment companies in Great Britain. Improvement of process re-engineering; Alteration of business approach and offerings; Honesty in negotiating costs and margins.

  • SAP Introduces Software to Integrate Marketing Needs. Staff, C. B. // Caribbean Business;6/2/2005, Vol. 33 Issue 21, p38 

    This article reports that German software giant SAP AG is offering a product, mySAP CRM, a registered trademark, designed to avoid off-target promotions and develop long-term customer relationships. The software provides the marketing department with a tool to systematize the way they work. To...

  • Banks For the Disaffected Need Mad IT Skills. ADAMS, JOHN // Bank Technology News;Apr2010, Vol. 23 Issue 4, p9 

    The article discusses the role of information technology (IT) to lure disgruntled consumers away from existing financial institutions in the U.S. and Great Britain. It cites the operation of Bank Simple which uses social media, open source and and other innovations to forge a low fee, highly...

  • Viewpoint... All change in HR consulting. Czerniawska, Fiona // Personnel Today;1/26/2010, p9 

    In this article the author discusses the reasons behind the changes in Human Resource (HR) consulting. She thinks that the position of the HR function is one of the main reasons. She thinks that HR managers often lack the power-base. She thinks that the Information Technology (IT) projects have...

  • CRM AT THE OUTPOST. Bednarz, Ann // Network World;2/17/2003, Vol. 20 Issue 7, p58 

    Focuses on the role of information technology in customer relations management. Corporate performance-improvement objectives; Computer-telephony application.

  • Piecemeal CRM won't work. Fitzgerald, Mike // Computer Weekly;1/17/2002, p18 

    Comments on the benefit of customer relationship management on business enterprises in Great Britain. Failure of CRM on delivering a high quality customer base; Components of an effective CRM strategy; Role of the information technology industry on the implementation of CRM.

  • ROI CONSIDERATIONS. Bolen, Kevin // MultiLingual;Apr/May2006, Vol. 17 Issue 3, Special section p13 

    Offers advice on improving the return on investment in multilingual Web site content management. Tips on creating a global information technology infrastructure; Actions to be taken to reduce the complexity of content management; Suggestions for preventing costly delays.

  • How Banks, CUs Differ In Their Technology Strategies. Diekmann, Frank J. // Credit Union Journal;3/15/2004, Vol. 8 Issue 11, p4 

    Comments on the technology strategies of banks and credit unions in the U.S. Rate of return on technology investments; Focus of technology products; Approaches to customer relations management.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics