TITLE

Would People Pay for Text Messaging Health Reminders?

AUTHOR(S)
Mihail Cocosila; Norm Archer; Yufei Yuan
PUB. DATE
December 2008
SOURCE
Telemedicine & e-Health;Dec2008, Vol. 14 Issue 10, p1091
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
An empirical study was designed and conducted to evaluate the usefulness of text messaging to encourage medication compliance. Fifty-one participants received daily cell phone text messages reminding them to take one vitamin C tablet. A survey was conducted at the end of the trial on willingness to pay. At no cost (free service), 49% would use the service. If there was a fee, only 29% would use it. People would use the service even for a modest fee, especially if there was perceived usefulness.
ACCESSION #
35924063

 

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