Burke, Monte
December 2008
Forbes Asia;12/22/2008, Vol. 4 Issue 22, p66
The article presents information on Paul Allen, cofounder of Microsoft Corp. and owner of the National Basketball Association (NBA)'s basketball team, Portland Trail Blazers, and measures adopted by him to resurrect his team. It mentions that under Allen, one of the best brands in the NBA was nearly destroyed and the basketball franchise lost hundreds of millions of dollars off the court. It describes the steps taken by Allen to develop his team.


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