CBS College Tips Off VOD

Reynolds, Mike
December 2008
Multichannel News;12/22/2008, Vol. 29 Issue 50, p34
The article announces the CBS College Sports Network's plan to provide a video-on-demand assist to operators with some high-profile high school hoops on December 29-30, 2008. The scheme, which will showcase eight highly ranked boys and girls teams, is a joint effort between the network and Comcast Indiana to promote the T-Mobile Invitational tournament in Muncie, Indiana. Accordingly, the scheme is also one way of expanding both of the networks' operation in the cable television industry.


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