TITLE

Blyk opens up youth survey

PUB. DATE
December 2008
SOURCE
Marketing (00253650);12/10/2008, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the initiative of Blyk as it is starting to set up the biggest youth mobile research panel in Great Britain. Blyk is an advertising-funded mobile operator. The network for 16- to 24-year-olds is urging brands to use an SMS service to survey its 200,000 members and gain insights to inform youth marketing strategies.
ACCESSION #
35881436

 

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