Chinese Herbals, By Way of Utah
- A direct approach to direct mail success. Kroner, Jayson // Natural Foods Merchandiser;Sep2005, Vol. 26 Issue 9, p56
This article focuses on the use of direct mail (DM) as a marketing tool in the natural products industry. Whether one is looking to tap into new markets, communicate with existing customers, announce a grand opening or simply win back lost business, DM allows him to send his message out to many...
- NEWS BRIEFS: Short takes on the industry. // DM News;3/15/2010, p4
The article offers news briefs related to direct marketing strategies of businesses and industries which include the partnership between Rubicon Project and mOcean Mobile to launch Rubicon Project's display advertising services for mobile devices, the launch of the "Friendship Rewards"...
- Clean data helps mail reach its target. Santin, Beatriz // DM News;3/15/2010, p12
In this article, the author discusses the importance of the quality of contact data for any direct marketing effort.
- Marketers should step carefully in direct minefield. Bulaong, Ichay // Media: Asia's Media & Marketing Newspaper;12/13/2002, p15
Reports on the need for business enterprises to carefully plan direct marketing (DM) strategies. Various forms of direct marketing; Citation of the 2nd Philippine Direct Marketing Forum related to significance of DM; Percentage of consumers in favor of DM revealed by several attitude studies.
- Is your marketing message 'made to stick'? Stultz, Tara // Medical Economics;4/23/2010, Vol. 87 Issue 8, p9
An introduction to the journal is presented in which the editor discusses the importance of clear and direct marketing message, and article entitled "Marketing ideas that stick," by Gail Garfinkel Weiss, and marketing strategies.
- St Ermin's hotel sale done. Bourke, Joanna // Estates Gazette;1/31/2015, Issue 809, p03
The article reports that St. Ermin's Hotel located in Westminster, London, England has been acquired by Taiwan-based Sunrider International and mentions topics including the value of the transaction, features of the hotel, and its continued operation as a franchise of the Autograph Collection by...
- President's Message. Makin, Michael // Printing Industries of America: The Magazine;
An introduction is presented in which the editor discusses various reports within the issue on topics including mobile connection, the use of metrics in business, and direct marketing strategies.
- FAST FACTS. // Direct Marketing News;Aug2014, Vol. 36 Issue 8, p6
Statistics are presented related to direct marketing including the percentage of advertisers who incorporated native advertising, the employees who noted that a content transforms buyers very or moderately well and the television (TV) viewers who do multitasking with a second-screen device.
- From broadcast to narrowcast. Suther, Tim // Direct Marketing News;12/1/2010, p24
In this article the author discusses the importance of disseminating information to a narrow audience in the U.S. in 2011.