Card Check

Salmon, Andrew
December 2008
Forbes Asia;12/8/2008, Vol. 4 Issue 21, p30
The article focuses on how Ted Chung manages Hyundai Card Co. Ltd and Hyundai Capital despite the global economic unrest. Chung states that his experience in credit crisis allows him to face the slow retail sales in Korea. The management of Chung includes partnership deal with GE Money, merging of public relations and accounting functions, overhauling of the corporate culture, mobility, and commercials and promotion campaigns.


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