TITLE

Card Check

AUTHOR(S)
Salmon, Andrew
PUB. DATE
December 2008
SOURCE
Forbes Asia;12/8/2008, Vol. 4 Issue 21, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on how Ted Chung manages Hyundai Card Co. Ltd and Hyundai Capital despite the global economic unrest. Chung states that his experience in credit crisis allows him to face the slow retail sales in Korea. The management of Chung includes partnership deal with GE Money, merging of public relations and accounting functions, overhauling of the corporate culture, mobility, and commercials and promotion campaigns.
ACCESSION #
35875758

 

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