Surviving The Wireless Branding Stampede

McCall, Margo
September 2000
Wireless Week;09/18/2000, Vol. 6 Issue 38, p40
Trade Publication
Discusses the importance of branding on wireless communication companies. Definition of branding; Information on the branding campaign of Lucent company; Reason branding is critical for wireless carriers. INSET: Models of Branding.


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