TITLE

Surviving The Wireless Branding Stampede

AUTHOR(S)
McCall, Margo
PUB. DATE
September 2000
SOURCE
Wireless Week;09/18/2000, Vol. 6 Issue 38, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the importance of branding on wireless communication companies. Definition of branding; Information on the branding campaign of Lucent company; Reason branding is critical for wireless carriers. INSET: Models of Branding.
ACCESSION #
3587085

 

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