Surviving The Wireless Branding Stampede
- When, where, and WiMax. Miller, Matthew // EDN;5/27/2004, Vol. 49 Issue 11, p26
WiMax is a marketing name that a group of companies has bestowed upon a certain type of wireless technology that adheres to certain derivations of the Institute of Electrical and Electronics Engineers (IEEE) 802.16 standard. The group of companies calls itself the WiMax Forum, boasting of more...
- Networkcar Turns Into Networkfleet. Randolph, Ned // San Diego Business Journal;11/3/2008, Vol. 29 Issue 44, p16
The article reports on the move of San Diego, California-based Networkcar to change its name into Networkfleet to reflect its new concentration on the commercial and government fleet markets. Networkfleet opened a wireless diagnostic monitoring system that connects directly to a vehicle's...
- M signs range of launch partners. // Marketing (00253650);6/15/2005, p3
The article informs that mobile loyalty scheme M has signed up major brand partners including Coca-Cola Co., L'Oreal and Nescafe for its international launch. The scheme rolls out this week in Indonesia, the first market in which it will launch, through a partnership with Telkomsel and Indosat,...
- Nettech, now BroadBeam, enters ASP world. Bruno, Antony // RCR;06/19/2000, Vol. 19 Issue 25, p33
Reports on the entry of middleware technology provider Nettech Systems Inc. into the wireless application service provider market, while changing its name to BroadBeam Corp.
- Names for sale ... Ford, Tracy // RCR;07/17/2000, Vol. 19 Issue 29, p12
Looks at how wireless companies decide on corporate names to be used for merged companies.
- International Wireless Markets. // RCR Wireless News;8/20/2001, Vol. 20 Issue 34, p16
Presents a list of the top 20 largest international markets for wireless communication systems by country from year-end 2000 to first quarter 2001. Update on China; Computation of penetration rates; Countries which moved up in ranking.
- Marketing Gets Mobile. Young, Simon // NZ Marketing Magazine;Jun2001, Vol. 20 Issue 5, p39
Presents several ideas on the use of mobile communication systems in marketing. Impact of the mobile system on customer relations; Launching of the ZagMe! program by Lakeside Mall; Registration at the comparison shopping Web site.
- From niche to canyon. Stroud, Teresa // Wireless Review;04/15/98, Vol. 15 Issue 8, p50
Discusses how single-number service is being retooled to appeal more to the high-end user. Executives' desire to control accessibility; Importance of user acceptance and overall product awareness; Factors to consider when offering single-number service; Success of the intelligent assistant...
- FOR SALE: FREE CELL PHONES. Dodge, John // eWeek;12/3/2001, Vol. 18 Issue 47, p82
Focuses on the marketing strategies of wireless service providers in the United States. Offer for free cellular phone services; Application of the promo for long-distance calls; Payment for installation.