Creating New Ways to Reach Consumers

Harvey, Emmaline
December 2008
SGB;Dec2008, Vol. 41 Issue 12, p26
Trade Publication
The article focuses on the new and innovative merchandising programs in the sporting goods industry to increase sales despite the troubled economy. It mentions the merchandising strategies of several companies and retail outlets including Fleet Feet Chicago, Smith Optics Inc. and SmartWool. It notes that these programs include new sales and promotions, purchasing of incentives at the retail location, and even an employee incentives strategy.


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