TITLE

Let It Snow

AUTHOR(S)
Leand, Judy
PUB. DATE
December 2008
SOURCE
SGB;Dec2008, Vol. 41 Issue 12, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the status of the snowsports market in the U.S. during the economic slowdown. It notes that snowsports vendors remain optimistic that their sales will increase despite the troubled economy. It examines the impact of the weather on the snowsports businesses. It presents and analyzes the business plans and strategies of specialty retailers, ski resorts managers and the rental market on winter sports.
ACCESSION #
35862103

 

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