TITLE

REPORT SHOWS UNDER ARMOUR'S RUNNING STRONG ALREADY

AUTHOR(S)
Kerrigan, Andy
PUB. DATE
December 2008
SOURCE
SGB;Dec2008, Vol. 41 Issue 12, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the results of the survey conducted by Brand Strength Report regarding the running footwear launch of Under Armour Inc. It states that the results indicate that runners, who are the respondents, have positive outlooks when it comes to the company. It tells that the results show good impression and loyalty to the company due to its quality of products as well as innovative and new product. It also notes that the respondents have a strong awareness to the brand.
ACCESSION #
35862101

 

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