Under Armour Readies Running Footwear Launch

Ryan, Thomas J.
December 2008
SGB;Dec2008, Vol. 41 Issue 12, p12
Trade Publication
The article reports that footwear company Under Armour Inc. faces numerous challenges regarding its running footwear category in 2009. It states that the company gets a full support from sporting goods chains and is expected to maintain demand over supply. It notes that the company grabbed market share in its training footwear launches to tap footwear's incremental growth. It also mentions that Under Armour provides creative marketing programs and enough value for running specialty.


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