Under Armour Readies Running Footwear Launch
- REPORT SHOWS UNDER ARMOUR'S RUNNING STRONG ALREADY. Kerrigan, Andy // SGB;Dec2008, Vol. 41 Issue 12, p14
The article reports on the results of the survey conducted by Brand Strength Report regarding the running footwear launch of Under Armour Inc. It states that the results indicate that runners, who are the respondents, have positive outlooks when it comes to the company. It tells that the results...
- Under Armour plans to step up footwear. // Value Retail News;Jun/Jul2008, Vol. 26 Issue 5, p6
The article reports on the marketing push Under Armour is giving to its footwear line. Testing on prototypes of a basketball and a running shoe is reportedly ongoing to follow-up on the cross trainer earlier introduced. The footwear marketing push, as described, is to test the strategy to...
- BATTLE ARMOUR. BEAUDRY, JENNIFER ERNST // FN: Footwear News;12/3/2012, Vol. 68 Issue 43, p16
The article offers a preview of the running shoes from Under Armour Inc.
- Under Armour Is Surprise Winner In Second Quarter Footwear Battle. Powell, Matt // SGB;Sep2006, Vol. 39 Issue 9, p15
The article looks at how Under Armour is the surprise winner in the 2006 second quarter footwear sales. The article present several charts, including two pie charts comparing the 2006 versus 2005 market share in football cleats for Nike, Under Amour, Adidas, and Reebox. Other charts show the...
- Under Armour's Kevin Plank is featured speaker at 2007 Conference & Summit. // NSGA Retail Focus;Jan/Feb2007, Vol. 60 Issue 1, p8
The article describes highlights of the May 2007 NSGA (National Sporting Goods Association) Management Conference and Team Dealer Summit in Bonita Springs, Florida. The keynote speaker for the event will be Kevin Plank, chief executive of Under Armour, who will discuss channels of distribution...
- Under Armour Sets The Pace. Bascom, Erin // FN: Footwear News;2/9/2009, Vol. 65 Issue 6, p22
The article evaluates the running shoes from Under Armour Inc.
- WHAT'S TRENDING. // FN: Footwear News;9/21/2015, Vol. 71 Issue 33, p14
The article presents news briefs from the footwear industry including growth strategy of Under Armour Inc., Gene McCarthy named the chief executive officer (CEO) of Asics America Group, and Christian Louboutin's social media strategy.
- Under Armour Launches "ATHLETE'S RUN" CAMPAIGN. // SGB;Jan2009, Vol. 42 Issue 1, p17
The article reports on the launch of a footwear product by sports brand Under Armour Inc. and its TV commercial at a media event in New York City. It informs that a preview of the television campaign for the product called "Athlete's Run" was also shown at the event. The television spot will air...
- US: Largest Under Armour store opens in New York City. Barrie, Leonie // Aroq - Just-Style.com (Global News);4/28/2014, p4
The article presents a reprint of the article "US: Largest Under Armour store opens in New York City," by Leonie Barrie, which appeared in just-style.com on April 25, 2014. It discusses the opening of Brand House as the largest retail store by sportswear firm Under Armour in Soho, New York City....