TITLE

WHY GETTING STAFF TO BELIEVE IN FIRMS' COMMITMENT TO CSR IS A PROCESS OF NEGOTIATION

AUTHOR(S)
Casserley, Tim
PUB. DATE
March 2008
SOURCE
People Management;3/6/2008, Vol. 14 Issue 5, p48
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article considers the importance of negotiation in communicating to employees the commitment of businesses to corporate social responsibility (CSR). A study found that 62% of European high-flyers from a professional services firm who attended in-depth leadership development programmes about CSR reported little or no improvement in their awareness of the social responsibilities of the companies. It stresses the need for organisations to demonstrate authentic commitment to the sense of meaning they are attempting to create.
ACCESSION #
35857832

 

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