Consider differences in culture in Virgin territory

Mannion, Michelle
March 2008
People Management;3/6/2008, Vol. 14 Issue 5, p15
The article focuses on the implementation of the British-based electronic recruitment (e-recruitment) system of Virgin Atlantic in the U.S. and Africa as revealed by head of resourcing Alex Merrylees at the StepStone Solutions User Conference in Amsterdam, the Netherlands in February 2008. Merrylees acknowledges that a global approach to recruitment can pay huge dividends, although cultural differences is also relevant. He cites the challenges faced by the company in terms of filtering applicants and security in Africa and lack of visibility in the U.S.


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