TITLE

DTC drug debate

PUB. DATE
September 2008
SOURCE
Marketing Health Services;Fall2008, Vol. 28 Issue 3, p6
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article reports that the Energy and Commerce Committee of the U.S. House of Representatives has pressured pharmaceutical companies to stop advertising their new drugs. William C. Weldon, chief executive officer (CEO) of drug company Johnson & Johnson, said his company would first discuss their new drugs with health professionals for six months before advertising directly to consumers. This information was first reported in the "Advertising Age" magazine in June, 2008.
ACCESSION #
35794496

 

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