TITLE

Food for thought

PUB. DATE
September 2008
SOURCE
Marketing Health Services;Fall2008, Vol. 28 Issue 3, p5
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article reports that the Corn Refiners Association has decided to begin a public relations campaign to improve the image of high fructose corn syrup (HFCS) in the U.S. Many people believe that HFCS is unhealthy and causes obesity. However, the Corn Refiners Association has decided to change this perception by using advertisements that compare HFCS to ordinary sugar. This information was first reported in the "Wall Street Journal" newspaper.
ACCESSION #
35794493

 

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