TITLE

PhRMA announces new code of conduct

PUB. DATE
September 2008
SOURCE
Marketing Health Services;Fall2008, Vol. 28 Issue 3, p4
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article reports that the Pharmaceutical Research and Manufacturers of America (PhRMA) has created an updated code of ethics for pharmaceutical marketing in 2008. According to the new code of ethics, pharmaceutical companies would not be allowed to provide meals for doctors or other items that advertise a drug. Some people think PhRMA should adopt even stricter policies.
ACCESSION #
35794491

 

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