TITLE

Michelin tries to get products to market faster

AUTHOR(S)
Shaw, David
PUB. DATE
December 2008
SOURCE
Rubber & Plastics News;12/1/2008, Vol. 38 Issue 9, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the tire maker Michelin SA is making efforts to bring its products to the market rapidly. According to Didier Miraton, managing partner of Michelin, the company is establishing teams to focus on market needs. Miraton further said that the impetus for this has been Michelin's Japanese customers who demanded more rapid turnover of the product offering.
ACCESSION #
35776097

 

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