Hankook marketing push focuses on technology

McCarron, Kathy
December 2008
Rubber & Plastics News;12/1/2008, Vol. 38 Issue 9, p10
Trade Publication
The article reports that Hankook Tire America Corp. is emphasizing its technology for its tires in a new marketing campaign. According to Hankook, its "Kontrol Technology" will focus on improving performance, safety, comfort, and environmental benefits of its tires. It is stated that Hankook's newly launched Enfren tire features special silica compound and structural design efficiencies to reduce fuel consumption and carbon dioxide emissions.


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