Advertising Rules and Regulators

December 2008
Marketing Health Services;Winter2008, Vol. 28 Issue 4, p22
Academic Journal
This article discusses laws and industry standards in health care marketing that are intended to prevent deceptive advertising. The U.S. Federal Trade Commission policies on deceptive advertising, the substantiation of advertising claims, and the Lanham Act are described. The ethical standards established by the American Marketing Association, the American College of Healthcare Executives, the American Hospital Association, and the Catholic Hospital Association are described. The role of hospital ratings organizations in the regulation of medical care marketing is also noted.


Related Articles

  • I'm Not a Client, But I Play One on TV. HALTOM, BILL // Tennessee Bar Journal;Jul2013, Vol. 49 Issue 7, p30 

    The article focuses on the use of paid actors portraying business clients on television commercials. Topics include the ethics rules governing paid actor testimonials, if the use of paid actors misleads the public or constitutes false advertising, and if the use of paid actors gives clients...

  • Warning: Column Contains Sarcasm. Wasserman, Todd // Brandweek;4/28/2008, Vol. 49 Issue 17, p24 

    The author reflects humorously on truthfulness labels in advertising which he feels should exist. He suggests that society members would be better off if labels on products existed which displayed their good and bad qualities. He argues that there is a wide opportunity for truth in labeling...

  • The World Is My Ashtray. Michaels, Dick // Advocate;Apr1968, Vol. 2 Issue 4, p4 

    Focuses on the moral sense of the 'Times' magazine in Los Angeles, California. Censorship in the use of the term 'funky' in the classified ads; Deception in the marketing campaign to attract customers; Effort to protect customer from deceptive advertising.

  • The award for deceptive advertising goes to... Collier, Tom // Inside Tucson Business;11/3/2008, Vol. 18 Issue 22, p16 

    The author considers Arizona's payday loan industry as the most deserving for Duplicity Advertising award for the year 2008. He explains that the iteration of the industry's television commercials urging state voters to approve Proposition 200 on the November 4, 2008 ballot has made it to be fit...

  • The science bit…. Tinlin, Liz // Brand Strategy;Nov2005, Issue 197, p34 

    The article outlines the new challenge for marketers to translate scientific jargon into messages that consumers can understand in Great Britain in 2005. With the pressure for ever-more differentiated innovation and advertising claims that can be defended in front of the Advertising Standards...

  • Agency Practitioners' Perceptions of Professional Ethics in Taiwan. Amber Wenling Chen; Jeanne Mei-Chyi Liu // Journal of Business Ethics;Jan98 Part 1, Vol. 17 Issue 1, p15 

    A survey was conducted on the advertising practitioners in Taiwan concerning their experiences of ethical challenges at work. Among 120 respondents, while 32.5 percent responded that ethical problems did not exist, 67.5 percent admitted that ethical problem was a commonplace at work. According...

  • Putting Brands In Their Place. Bachman, Katy // Adweek;11/12/2012, Vol. 53 Issue 40, p18 

    The article discusses initiatives from the U.S. Federal Trade Commission (FTC) to reduce deceptive advertising by national brands. Topics include the director of the Bureau of Consumer Protection David Vladeck, health claims made by brands including the Rice Krispies cereal brand and the yogurt...

  • ADVERTISEMENT CLAIMS GROW TALLER! A STUDY OF ETHICS IN ADVERTISING BY FMCG COMPANIES IN INDIA. Nagendra, Asha; Agrawal, Sudhir // International Proceedings of Economics Development & Research;2011, Vol. 2, p47 

    Doing business without advertising is like winking at a girl in the dark! Only you know what you are doing! No one else does!

  • ResearchWatch. Smith, Brian // International Journal of Medical Marketing;Apr2004, Vol. 4 Issue 2, p185 

    Scans the research papers for medical marketers covering broader topics relevant to pharmaceuticals industry. Parallel import as a threat to medical marketers; Importance of a cross-functional working; Similarities between the medical markets and financial services industry; Particular...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics