TITLE

The Four Cs of Marketing Success

AUTHOR(S)
Swerdlick, Marc
PUB. DATE
December 2008
SOURCE
Marketing Health Services;Winter2008, Vol. 28 Issue 4, p8
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article discusses four aspects of medical care marketing in the U.S. The comfort level established in medical clinics is promoted. The clarity of communication between medical personnel and patients is emphasized. The importance of the above mentioned customer service values in establishing the credibility of a clinical setting is emphasized.
ACCESSION #
35775006

 

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