What consumer trends teach

December 2008
Marketing Health Services;Winter2008, Vol. 28 Issue 4, p4
Academic Journal
This article briefly notes trends in consumer preferences in health care. The increasing number of doctors who charge patients an annual membership fee in exchange for improved customer services is noted. The establishment of personalized cancer treatment services by Baystate Health Systems Inc. is described. The increasing focus on cosmetic dentistry and the elimination of negative social stigma associated with that profession is also addressed.


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