TITLE

Why Direct Marketing Is the Key to E-Business and E-Commerce Success

AUTHOR(S)
Marcovitz, Marshall
PUB. DATE
September 2000
SOURCE
Gourmet Retailer;Sep2000, Vol. 21 Issue 9, p106
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the importance of direct marketing for the electronic-business and electronic-commerce success of houseware retailers. Key strategic priorities and challenges; Reasons for the waning relevance of Internet companies; Sources of exposure online and off line; Strategic partners; Lessons that can be learned from top wedding gift shopping sites.
ACCESSION #
3575268

 

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