Why Direct Marketing Is the Key to E-Business and E-Commerce Success

Marcovitz, Marshall
September 2000
Gourmet Retailer;Sep2000, Vol. 21 Issue 9, p106
Trade Publication
Discusses the importance of direct marketing for the electronic-business and electronic-commerce success of houseware retailers. Key strategic priorities and challenges; Reasons for the waning relevance of Internet companies; Sources of exposure online and off line; Strategic partners; Lessons that can be learned from top wedding gift shopping sites.


Related Articles

  • Home Textiles at Home Online. Sloan, Carole // Home Textiles Today;4/9/2007, Vol. 28 Issue 10, p22 

    The author comments on the increasing number of U.S. companies in the home furnishing area, as well as apparel and other consumer products, that are incorporating the Internet in their direct marketing efforts. He reports that aside from Federated, which have increased budget to boost Internet...

  • Targeting toast and marmalade. Gordon, Gary // Housewares;Nov/Dec2006, Issue 202, p13 

    The author reflects on electronic marketing preferred by the business people in housewares industry to advertise their products during yuletide season. He stresses that this strategy of promoting the products makes for both consumer and business owner convenient and easy to access business...

  • Adding Clicks to Your Bricks. Moran, Michelle // Gourmet Retailer;Sep2000, Vol. 21 Issue 9, p126 

    Part III. Discusses how gift and houseware retailers can develop their electronic commerce and online gift registry services. Online consumer purchases; Data from the 1999 study conducted by the Boston Consulting Groups for Shop.org; Determining the level of presence to establish online;...

  • DM predictions to watch. Obrecht, John // B to B;02/19/2001, Vol. 86 Issue 4, p12 

    Discusses trends in Winterberry Group's '10 Internet Direct Marketing Trends for 2001' that relate to the business-to-business electronic commerce market. Customer relationship management; Profitability of electronic-commerce pure plays; Integrated online and offline direct marketing strategies.

  • OPENING UP TO EMAIL. Purnell, Freya // B&T Weekly;11/6/2006, Vol. 56 Issue 2588, p19 

    The article reports that while e-mail marketing in Australia suffers from an image problem, companies who are attuned to its power are taking advantage of one-to-one customer communications. Shane Crombie, interactive director for Carat Australia, explains that when a response metric involved,...

  • Home sector is slow to click online.  // Cabinet Maker;10/8/2004, Issue 5409, p4 

    Reports that the British home and garden retail sector of the furniture industry is the slowest to take up the trend for online trading. Reasons behind the sector trend; Common obstacles encountered by home and garden retailers in attempting to enter the online retail business.

  • comment. Turner, Clare // Housewares;Jan2005, Issue 187, p3 

    Focuses on the role of Internet in houseware retailing. Advantages involved in the use of Internet; Concerns on meeting consumer demands beyond the capacity of the Internet; Impact of electronic commerce on other businesses.

  • Take three websites.  // Housewares;Aug2001, Issue 159, p31 

    Part II. Reports on the experiences of Great Britain-based houseware retail companies that have launched electronic commerce ventures.

  • AmericasMart.com adds Napp Deady.  // Home Textiles Today;12/18/2000, Vol. 22 Issue 16, p26 

    Reports the addition of gift and home furnishings manufacturer Napp Deady in the Web site AmericasMart.com in Atlanta, Georgia. Popularity of Napp Deady as one of the innovators in the industry; Increase in the marketability of the Web site; Enhancements made in the eShowroom section of the Web...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics