O'reily, Tim
December 2008
Las Vegas Business Press (10712186);12/8/2008, Vol. 25 Issue 49, pP22
The article discusses the strategy of Southern Nevada Jet Charter to mitigate the impact of a weakening U.S. economy. Paul Shakstad, president of the airline company, decided to shift its base from McCarran International Airport to the Henderson Executive Airports in 2007 because of the preference given to jets at the latter's location. A overview of the advertising strategy adopted by Southern Nevada is presented.


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