TITLE

How to maximize trade show ROI

AUTHOR(S)
Albertson, David
PUB. DATE
September 2000
SOURCE
Employee Benefit News;09/15/2000, Vol. 14 Issue 11, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Offers strategies and techniques employee benefits professionals and journalists can use to gather information at trade show conferences and expositions. Overcoming one's inhibitions; Ways to organize one's visit to exhibit booths; Tip on receiving giveaways.
ACCESSION #
3574417

 

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