Nike, Gap And Mobile Phones

Mears, Jennifer
September 2000
Wireless Week;09/11/2000, Vol. 6 Issue 37, p28
Trade Publication
Discusses the marketing of wireless phones to youth and their parents. Survey by the Teenage Research Unlimited on teenagers owning mobile phones; Statement issued by Bobby Billman of Nokia on the age of customers who buy phone or sign service contracts. INSET: Chatting It Up With Nokia's Latest Model.


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