Nike, Gap And Mobile Phones
- Turning text technology to good use. Norwell, Nicholas // GP: General Practitioner;4/14/2003, p41
Text messages are being used to pass information on to patients. So, instead of the patient going to the doctor, the doctor's advice travels straight to the patient. GPs in Merseyside, England have been inundated with text messages since launching a pioneering mobile phone messaging service in...
- Going All Wireless Fad or Future? Reiter, Scott // Rural Telecommunications;Jan/Feb2003, Vol. 22 Issue 1, p44
Discusses the importance of wireless and wireline telecommunication in the U.S. as of January 2003. Importance of wireless phones to teenagers; Costs of wireless alternative for families; Appropriateness of wireline service to families.
- Carriers take note of teens. // Wireless Review;07/01/98, Vol. 15 Issue 13, p11
Provides information on the survey conducted by Technology Trends on teenagers in the United States who have access to wireless communication services. Percentage of teenagers who want to have access to wireless communication services; Markets covered by the survey.
- Mobile data's generation gap. Fitchard, Kevin // Wireless Review;Mar2003, Vol. 20 Issue 3, p11
Focuses on the interest of youth in wireless data service in the U.S. Percentage of mobile users who want third generation services; Rate of subscribers who use short messaging services.
- Youth market is central to developing mobile. Dhaliwal, Josh // New Media Age;4/21/2005, p9
This article stresses the significance of the youth market in mobile development as of April 2005. There are currently 270 million people under the age of 25 with a mobile phone. This figure will grow to 370 million in 2007. The amount of money that young people will spend on mobile products and...
- Smoke & Mirrors? Martinek, Marcia // Wireless Review;12/01/2000, Vol. 17 Issue 23, p16
Focuses on a report from the `British Medical Journal' linking a decline in teenage smoking to the rise in wireless-phone use in Great Britain. Statistics on the incidence of cigarette smoking in teenagers; Explanation to the trend.
- Wireless Internet: Money, music and minors. Bruno, Antony // RCR Wireless News;9/25/2000, Vol. 19 Issue 39, p1
Focuses on the marketing of the wireless Internet to teenagers in the United States. Comparison between corporate power users and teenagers; Reasons for targeting the teenage consumers for the wireless Internet; Factors limiting the adoption of wireless Internet.
- The luck of the young. Ford, Tracy // RCR Wireless News;3/17/2003, Vol. 22 Issue 11, p12
Comments on the buying power of U.S. teenagers. Average amount spent by teenagers per week; Information on the spending habits of teenagers according to Teenage Research Unlimited; Efforts being taken by wireless companies in order to capitalize on teenagers.
- Teens going mobile. Walsh, Mark // Crain's New York Business;08/07/2000, Vol. 16 Issue 32, p3
Discusses the growing popularity of cellular telephones and other wireless devices among teenagers in the United States. Alliances formed by youth-oriented Web sites with wireless network operators to extend their offerings to mobile devices; How the dearth of prepaid plans for cellular service...