TITLE

Nike, Gap And Mobile Phones

AUTHOR(S)
Mears, Jennifer
PUB. DATE
September 2000
SOURCE
Wireless Week;09/11/2000, Vol. 6 Issue 37, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the marketing of wireless phones to youth and their parents. Survey by the Teenage Research Unlimited on teenagers owning mobile phones; Statement issued by Bobby Billman of Nokia on the age of customers who buy phone or sign service contracts. INSET: Chatting It Up With Nokia's Latest Model.
ACCESSION #
3574245

 

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