Lean Machine

Evans, R.E. Blake
September 2000
Builder: The Magazine of the National Association of Home Builde;Sep2000, Vol. 23 Issue 11, p71
Reports on the steps taken by Orlando, Florida's Palmer Homes to survive a recession. Company president Paul Palmer's partnerships with buyers, realtors, brokers and lenders; Amount allocated for marketing and promotion budget; Countermeasures to competitors' price cuts and gimmicks.


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