Selfless Gifts

December 2008
Best's Review;Dec2008, Vol. 109 Issue 8, p22
Trade Publication
The article reports on The New York Life Blue Box Challenge, an online contest to create advertisements using New York Life Insurance Co.'s blue box logos. It is part of the company's "Selfless Gift" advertising campaign. The company selected 10 entries from more than 300 submissions. Moreover, New York Life Insurance also donates $100 on behalf of each of the winners to their favorite charities.


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