TITLE

Customer loyalty can be nonrational, hard to predict

AUTHOR(S)
Semon, Thomas T.
PUB. DATE
February 2000
SOURCE
Marketing News;02/28/2000, Vol. 34 Issue 5, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Addresses issues on customer loyalty in the U.S. Definition of customer loyalty; Types of customer loyalty; Factors to consider in predicting rational buyers' behavior.
ACCESSION #
3571391

 

Related Articles

  • RELATIONSHIP BONDING TACTICS, RELATIONSHIP QUALITY AND CUSTOMER BEHAVIORAL LOYALTY -- BEHAVIORAL SEQUENCE IN TAIWAN'S INFORMATION SERVICES INDUSTRY. Wen-Hung Wang; Chiung-Ju Liang; Yung-De Wu // Journal of Services Research;Apr-Sep2006, Vol. 6 Issue 1, p31 

    This study develops and empirically tests a model examining the relation among relationship bonding tactics, customer satisfaction, trust, commitment and customer loyalty. Relationship duration and product involvement are used as controllable variables in a relationship marketing system. Based...

  • The customer loyalty myth. Balls, Ashley // NZ Business;Aug2009, Vol. 23 Issue 7, p64 

    The author dispels the myth about customer loyalty in view of the prevailing unfair marketing practices that are being adopted by many businesses that affect old customers. One of these practices involve giving big discounts to new customers while overlooking loyal customers who stay with the...

  • Comparative Evaluation and the Relationship Between Quality, Satisfaction, and Repurchase Loyalty. Olsen, Svein Ottar // Journal of the Academy of Marketing Science;Summer 2002, Vol. 30 Issue 3, p240 

    This study evaluates alternative measurement approaches to examining the relationship between perceived quality performance, customer satisfaction, and repurchase loyalty. The authors define and measure the constructs within a relative attitudinal framework and compare these results to a...

  • The Effects of Customer Value on Loyalty and Profits in a Dynamic Competitive Market. Chang, Ting-Hua; Lee, Jun-Yen; Chen, Ru-Hwa // Computational Economics;Oct2008, Vol. 32 Issue 3, p317 

    Providing high value products and services to customers normally leads to customer loyalty and profits. In practice, the relationship of customer value, loyalty, and profits can be observed in the market. However, the dynamic interactive relationships which lead to customer loyalty and profits...

  • Building Consumer Loyalty - Challenge for Global E-healthcare Organizations. Smyczek, Slawomir; Matysiewicz, Justyna // Journal of Technology Management for Growing Economies;Apr2012, Vol. 3 Issue 1, p47 

    In this study authors provide a conceptual investigation regarding the role of consumer loyalty for e-healthcare organisations. The main aim of the article is to identify the level of consumer loyalty and factors which determine this phenomenon. Further the paper suggests a consumer loyalty...

  • RETAILER BRAND EXPERIENCE, BRAND EXPERIENCE CONGRUENCE, AND CONSUMER SATISFACTION. Ishida, Chiharu; Taylor, Steven A. // Journal of Consumer Satisfaction, Dissatisfaction & Complaining ;2012, Vol. 25, p63 

    The article focuses on a study that was conducted to test the usefulness of the concept of brand experience in a retailing context. It further investigates how this concept leads to creation of brand personality, customer satisfaction and customer loyalty. The findings of the study reveal that a...

  • All Loyalty Is Not Created Equally. Freed, Larry // Direct Marketing News;Jan2013, Vol. 35 Issue 1, p16 

    The article discusses the role of emotional and behavioral loyalty in business performance. It is said that all loyalty is not created equal, although most businesses will take any kind of loyalty they can get. Emotional loyalty is an outcome of customer satisfaction, whereas behavioral loyalty...

  • Behaviors Trump Emotions. Lister, Craig // Direct Marketing News;Jan2013, Vol. 35 Issue 1, p17 

    The author discusses the role of emotional and behavioral loyalty in business performance. It is said that all loyalty is not created equal, although most businesses will take any kind of loyalty they can get. Emotional loyalty is an outcome of customer satisfaction, whereas behavioral loyalty...

  • FACTORES RELACIONADOS CON LA LEALTAD: UN ANALISIS DEL COMPROMISO CON LA COMPRA Y DE LOS ATRIBUTOS DE LOS SUPERMERCADOS. Blanco, Carlos Flavián; Moraga, Eduardo Torres // Theoría: Ciencia, Arte y Humanidades;2003, Vol. 12, p97 

    Loyalty is one of the strategies of relational marketing that has been acquiring a bigger importance among researchers and directives of marketing. This fact has produced an increase in the number of studies and approaches now available in the literature related to this field. Among the numerous...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics