Borders.com Isn't Failing, Company Exec Says, It's Just Misunderstood

August 2000
Book Publishing Report;08/28/2000, Vol. 25 Issue 34, p5
Trade Publication
Reports the decline in the Internet sales revenue of Borders.com, an online bookseller in the United States. Efforts to increase the company's total sales and profits; Percentage of the quarterly sales; Comparison with the online sales revenues of other companies; Appointment of Edward Wilhelm as chief financial officer of the company.


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