TV Books strikes first, hatches 'Survivor' guide
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- 'Survivor' e-book set for 2nd skein. Bing, Jonathan // Daily Variety;01/23/2001, Vol. 270 Issue 37, p34
Reports the partnership between TV Books and Adobe Systems to publish an electronic companion to the television program 'Survivor' in Australia. Plans of Adobe to launch an updated version of Glassbook electronic-book reader; Availability of the electronic edition of the show 'Survivor II';...
- New company, TV books, will concentrate on tie-ins. Baker, John F. // Publishers Weekly;5/29/1995, Vol. 242 Issue 22, p29
Reports on the launching of TV Books Inc., a company devoted to the promotion and reading of books through television by publishing books marketed as companion volumes to television programs. Comments from TV Books Inc. president Peter Kaufman; Four kinds of books; Development of projects in...
- TV books completes new deals. // Publishers Weekly;1/5/1998, Vol. 245 Issue 1, p13
Considers the deal made by TV Books and Broadway Video that gives Broadway a majority interest in the publishing company. The founding of TV Books in 1995 by Peter Kaufman.
- Survivor: Mad Ave. Follis, John // Adweek Midwest Edition;04/30/2001, Vol. 42 Issue 18, p11
Deals with the success of the television (TV) program `Survivor.' Lessons from the TV show that can be applied to the advertising business; Merchandising possibilities of the TV show.
- TV Books gets new backing. // Publishers Weekly;8/4/1997, Vol. 244 Issue 32, p23
Reports an alliance formed between TV Books and Broadway Video. Comments from TV Books head Peter Kaufman; Broadway Video head Lorne Michaels' connection to Saturday Night Live; Projects.
- Hot deals. Baker, John F. // Publishers Weekly;12/6/1999, Vol. 246 Issue 49, p17
Presents news briefs from the book industry as of December 6, 1999. Information on the rights deal won by Walter Bode at Harcourt Brace for the publication of the book `Talking in the Dark,' by Chinese-American Author Laura Glen Louis; Deal of Peter Kaufman of TV Books with CBS for the book...
- 'Survivor II' raises all boats at CBS. Phipps, Jennie L. // Electronic Media;03/05/2001, Vol. 20 Issue 10, p16
Reveals that advertising time for the reality-based television program 'Survivor II' has been sold in advance to nine sponsors as of March 2001. Multi-million payment for spots on each episode; Appearance of corporate logos in all print advertisements promoting the show.
- Why TV execs need to sell the medium before it is too late. Beale, Claire // Campaign;6/22/2001, Issue 25, p15
Calls on television sales executives to sell the medium before it is too late and other media may sneak in with advertising alternatives that might just prove to be attractive. Use of the show 'Survivor' as a metaphor for the perils of the medium; Bargain offered by television during...
- Advertising Gets Real. Frutkin, Alan James // MediaWeek;03/12/2001, Vol. 11 Issue 11, p8
Reports that most non-scripted series in development are offering buyers similar deals with campaigns of `Survivor' television program. Advertisers to be featured on episodes of `Survivor'; Remarks from Joe Abruzzese, president of network sales for CBS.
