The Emotional Value of Life Insurance in the Financial Planning Process

Holland, Dennis S.
December 2008
Journal of Financial Planning;Dec2008, Vol. 21 Issue 12, Special section p14
Academic Journal
This article discusses the sale of life insurance as a part of the financial planning process. Research indicating the role played by life insurance in the financial planning process is described. The results of a survey probing the emotional security provided by life insurance policies are analysed. The relationship between family life insurance needs and the level of debt held by a family is assessed. The author is a marketing executive from the article's sponsor, First Command Financial Services Inc.


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