T-Mobile USA begins massive online marketing push for G1

Gibbs, Colin
November 2008
RCR Wireless News;11/17/2008, Vol. 27 Issue 37, p5
Trade Publication
The article reports that T-Mobile USA Inc. has tapped AOL LLC's Platform-A to promote the new Gl phone from Google Inc. The online advertising buy will reach 81.5 million consumers, according to Platform-A, and the handset will "dominate a significant amount of AOL and other Platform-A inventory." According to AdAge.com, the campaign is the single biggest purchase in Platform-A's history.


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